In order to start selling whiskey online, you have to select the right platform first. This can be done in many ways like online auctions, going for brokers, or selling to retailers. In all the listed ways, online auctions are a much better choice to get your whiskey bottle noticed by collectors from around the world. Brokers can offer a straightforward selling process with set prices and retailers usually buy the bottle to resell by taking it at lower prices to make a profit. Knowing where to sell whiskey can make a big difference in the profit you get for your effort. Let’s go ahead with the detailed steps to sell whiskey bottles online.
Step-by-Step Guide on How to Sell Whiskey Online
- Choosing the Website: The first step to selling whiskey online is picking the right website. Research the best whiskey auction sites in the USA and select one of them. Popular options include Whisky-Online Auctions, Whisky.Auction, and Unicorn Auctions. They are the leading whiskey selling websites with different fees and commissions. Review them to find the one that is best to sell your bottle.
- Creating an Online Account: Once you have selected the auction site, it’s time now to create an account. You need to provide basic details like your name, contact information, address, and payment method. Most auction sites make this process very easy. This will let you list your whiskey bottle for sale in the online auction.
- Keep the Whiskey Bottle Ready: Clean the bottle, check its label and seal. Buyers go for well-preserved bottles with no cracks or damage. The bottle’s condition matters a lot in the sale as a damaged label or broken seal might sell for less. Most sites advise taking clear images of the front, back, and seal of the bottle. Original packaging and any certificates of authenticity that come with the bottle should be mentioned. When you sell whiskey online, honesty about its condition helps build trust with buyers.
- Know the Shipping Rules: You must know the shipping regulations when you sell whiskey online. Some states in the U.S. have strict rules about shipping alcohol. You may need a shipping license to send your bottle to another state or country. Make sure to pack the bottle well to avoid damage during transit.
Where to Sell Whiskey Online: Top-Rated Platforms

Now let’s compare the websites where you can get the best price for your whiskey bottle. The right platform connects you with buyers who know the value of what you’re selling. Here are some of the best whiskey auction sites in the USA.
1. Whisky Auction: The Ultimate Platform on How to Sell Whiskey Online
It is the favorite site for people who want to sell rare whiskey bottles. The website has a strict verification process to check the quality of each bottle. Seller fees vary based on the final sale price with rates ranging from 20% for lower-priced items to 2.5% for higher-priced lots. Whisky.Auction holds monthly auctions for sellers to list their bottles. The website follows 100% transparency for both sellers and buyers in the online auctions.
2. Unicorn Auctions: The Best Destination for Where to Sell Whiskey
They have captured the American whiskey market by creating a platform for sellers of all levels. This auction site values presentation and handles all photography and marketing. This is done to showcase your whiskey in the best possible manner. Seller fees are competitive too and the site takes care of the legal aspects of shipping alcohol within the United States. Unicorn Auctions has a trustworthy service and commitment to helping sellers get best deals.
3. Whisky-Online Auctions: Top Choice for Where to Sell Whiskey
Whisky-Online Auctions is counted as one of the best whiskey auction sites in the USA. The website specializes in collections of rare whiskeys for serious buyers. Sellers can take the benefit of free valuations by listing single bottles or entire collections. The website charges a seller’s commission that depends on the bottle’s final auction price. Whisky-Online Auctions also holds regular auctions to reach international buyers and give the best prices.